Let's face it -- every adventure learning program needs a balanced budget and could use more customers to accomplish its goals. The challenge is: Can we maintain the integrity of what it is we're doing when the need for more revenue conflicts with what we are all about? In a future blog we'll take a look at the growing industry of "pay to play" adventure parks and canopy tours; but for now let's leave them out of the mix as we examine some questions that have confronted educational programs and their efforts to increase income.
Here are three realistic situations we have dealt with, and you might face. Before you read my thoughts on how to deal with them, think about what you would do: